Designer khadi denim set to revive Mahatma’s legacy
Ahmedabad: The traditional khadi popularized by the Father of the Nation, Mahatma Gandhi, has been reinvented in the form of ‘khadi denim’ with a view to boost sales in today’s competitive market flooded with national and international apparel brands.
Rajkot based Saurashtra Rachnatmak Samiti (SRS) introduced khadi denim in the market about eight months back,which is now proving to be a hit.
Gandhi used khadi as a tool to fight against the British rule and made the khadi-producing ‘charkha’ a symbol of the Indian non-violent freedom movement.
He promoted khadi as a means of self-employment for people, that was ultimately aimed at reviving the villages. On Gandhi’s call, Indian people renounced Britain imported cloth to take up khadi, bankrupting Manchester in the process.
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